Internet marketing is not easy to carry out. There are numerous landmines that, once triggered, will bury your website in the Internet graveyard. There are no proper tactics or strategies that one can adopt to completely avoid these landmines. The business owners, SEO professionals, and marketing experts will have to work together to identify what works well and what doesn’t for the website.
The number of SEO strategies that have failed in improving website ranking is quite high – and it is still increasing! Since there are many failed strategies, it is easy to collate data and find out what those proverbial landmines are. Through the data collated out of these SEO campaign failures, you will know exactly what to avoid.
These landmines are definitely not good for your website nor for your SEO campaign. So, do your best to avoid these landmines. Here are five of those fatal SEO landmines to avoid when it comes to Internet marketing.
Landmine #1: Not preparing an on-site content strategy.
Before, it was easy for one-page websites to dominate the search engine results pages simply because they have strong inbound link profiles. With the update made with Google Panda, it is now difficult for websites with no quality on-site content to rank well in the search engine results. High quality content can be determined by quantity and quality of inbound links and social signals, grammar and spelling, text formatting queues, length of content, outbound links, and use of subheads. When planning the on-site content strategy, focus on creating quality content that has lasting value.
Landmine #2: Not preparing an off-site content strategy.
Strategic SEO link building campaigns are crucial for online marketing success. Google’s ranking algorithms revolve around inbound links, positive branding, referral links, and such. The links are considered to be the road to the website. The more links available, the more paths potential customers and clients have to find the offered service or product. If someone else is going to do the off-site content strategy, make sure he has extensive knowledge of search engine algorithms. Otherwise, more harm might be done to the website than good.
Landmine #3: Not giving SEO enough time.
If you are looking for an analogy, then it is safe to say that online marketing is pretty much similar to the stock market. As time passes, the trend for the return of investment will be upward. This means that if the SEO campaign is stopped way too soon, the result might end up worse than when you just started. Understand first the volatile nature of search rankings. Moreover, understand why online marketing should not be considered as a short-term campaign. Having enough information should make it easier to hang on and promote the SEO campaign over a period of time.
Landmine #4: Not giving the SEO campaign enough budget.
Low-priced SEO service providers are definitely tempting. After all, they promise services that you want at a “too good to be true” price. If one is not careful, the low-priced SEO service provider chosen for the job might end up delivering a pretty useless service. Instead of being able to save money for the SEO campaign, one might need to spend more since this means starting over from scratch and paying a higher price for a better SEO specialist. If that is the case, then you would have been better off paying a higher price for a highly qualified SEO specialist right from the get go.
Landmine #5: Not spreading the workload.
Online marketing is vast and complex. This basically means that it is impossible for online marketing to be managed by just one person. There should be a team of SEO professionals experienced in this field who will handle your online marketing tasks. By hiring a team, it should be easy to distribute the workload. If the workload is evenly distributed, it is easier to obtain positive results.
A lot of small businesses in the United States are making every effort to have an invaluable online presence. For this reason, it is understandable that Search Engine Optimization (SEO) is appealing to them. Just the thought of having their company and brand at the top of search engine results is fascinating enough to make many small business owners pay huge amounts of money for an SEO service that promises big results.
Services of SEO Specialists
A professional SEO company normally works either with an assigned employee or directly with the business owner to do various tasks on a regular basis. These tasks typically include:
- Keyword research
- Geographical, localized market analytics and research
- Ongoing review of the website’s structure and content
- Giving technical advice on how to further develop the website
If you work with a reputable SEO specialist, you’ll enjoy the following:
- • An improvement in the website’s search engine position
- • A more extensive online exposure
- • Better control of the company’s online reputation
- • Enhanced attraction of target audience
- • Better bottom line and higher sales
While search engine optimization services are attractive for various reasons, some online marketing specialists say the truth is that not all small businesses really need help with SEO or not all of them would benefit from it. After all, Google ranks the importance of a website’s content based on numerous criteria, some of them are only known to Google. However, Google acknowledges that webpage ranking is greatly supported by the number of backlinks to the website. When there are more websites that give a referral link to your business website, the more your website is considered to be of importance. Naturally, the website’s ranking increases.
Backlinks are the links that lead online readers to your own site, generating inbound traffic. They are a testimony of the popularity or importance of your website, products, and services to people. The more blog articles, social media posts, and other websites link back to your website, the more inbound traffic it receives. One of the most crucial things to having a successful search engine optimization plan is building backlinks. It is one of the proven ways to get more visitors to the website, so it also increases the website’s rankings on search engines. Although it might seem easy to build ordinary links, it takes a powerful SEO technique to come up with links that would be both interesting to visitors and relevant to search engines.
In terms of back links, an important matter to keep in mind is that search engines consider first the content of your website before checking the quality of a certain link. This is where the services of the leading SEO Company come into play. A professional SEO service known for successful projects could help in updating your website regularly to make sure it only features high-quality content.
A top search engine optimization company can also help you find bloggers who focus on your niche, encouraging them to post articles that would link back to your site. If the content of these other websites is related to the content of your business website, search engines will deem the back links as relevant. Therefore, these links will be considered as high quality. The best SEO companies do not use underhanded methods that may cause your website’ search ranking to drop. The company that you choose must follow link-building techniques allowed by the primary search engines.
Paying for Links
The Google SEO Starter Guide states that the practice among a lot of search engine optimization services to pay for links could actually be damaging to the overall ranking of the website. Google utterly states that business owners must not purchase links from another website with the purpose of getting PageRank rather than traffic. Instead, Google encourages them to take the path of slow and steady natural growth. There is no SEO company that could always provide remarkable outcomes, but small businesses often look for expensive SEO companies because they are either uninformed or in a hurry. If you hire an SEO specialist, make sure that you are not buying something that would punish your business in the end.
Genuine or Fake SEO Services
Unfortunately, there is still a huge gap between the promises of some SEO companies and the eventual results they deliver. It is important to make sure that the SEO Company you are considering is reliable. From the standpoint of online marketing professionals, choosing a company for your professional SEO service must be like shopping for a car – you have to research first, check under the hood, and afterwards, negotiate.
A lot of SEO companies are new in the field with just a few clients in their unimpressive portfolios. If you only require a small task to be handled and the advertised price is modest, perhaps a new SEO firm can do an acceptable job for your business. Of course, if the business is planning to spend thousands of dollars in an attempt to reach the highest possible ranking on the web’s search engines, it is highly recommended that you ask for references and meet up with them beforehand to evaluate their experience and consequent results.
Is SEO Service Right for You?
The need to get SEO services depend on the scope and nature of the business. If most of your sales are generated online, hiring an excellent SEO company must be one of your priorities.
SEOExplode.com is the best SEO service provider