Internet marketing is not easy to carry out. There are numerous landmines that, once triggered, will bury your website in the Internet graveyard. There are no proper tactics or strategies that one can adopt to completely avoid these landmines. The business owners, SEO professionals, and marketing experts will have to work together to identify what works well and what doesn’t for the website.
The number of SEO strategies that have failed in improving website ranking is quite high – and it is still increasing! Since there are many failed strategies, it is easy to collate data and find out what those proverbial landmines are. Through the data collated out of these SEO campaign failures, you will know exactly what to avoid.
These landmines are definitely not good for your website nor for your SEO campaign. So, do your best to avoid these landmines. Here are five of those fatal SEO landmines to avoid when it comes to Internet marketing.
Landmine #1: Not preparing an on-site content strategy.
Before, it was easy for one-page websites to dominate the search engine results pages simply because they have strong inbound link profiles. With the update made with Google Panda, it is now difficult for websites with no quality on-site content to rank well in the search engine results. High quality content can be determined by quantity and quality of inbound links and social signals, grammar and spelling, text formatting queues, length of content, outbound links, and use of subheads. When planning the on-site content strategy, focus on creating quality content that has lasting value.
Landmine #2: Not preparing an off-site content strategy.
Strategic SEO link building campaigns are crucial for online marketing success. Google’s ranking algorithms revolve around inbound links, positive branding, referral links, and such. The links are considered to be the road to the website. The more links available, the more paths potential customers and clients have to find the offered service or product. If someone else is going to do the off-site content strategy, make sure he has extensive knowledge of search engine algorithms. Otherwise, more harm might be done to the website than good.
Landmine #3: Not giving SEO enough time.
If you are looking for an analogy, then it is safe to say that online marketing is pretty much similar to the stock market. As time passes, the trend for the return of investment will be upward. This means that if the SEO campaign is stopped way too soon, the result might end up worse than when you just started. Understand first the volatile nature of search rankings. Moreover, understand why online marketing should not be considered as a short-term campaign. Having enough information should make it easier to hang on and promote the SEO campaign over a period of time.
Landmine #4: Not giving the SEO campaign enough budget.
Low-priced SEO service providers are definitely tempting. After all, they promise services that you want at a “too good to be true” price. If one is not careful, the low-priced SEO service provider chosen for the job might end up delivering a pretty useless service. Instead of being able to save money for the SEO campaign, one might need to spend more since this means starting over from scratch and paying a higher price for a better SEO specialist. If that is the case, then you would have been better off paying a higher price for a highly qualified SEO specialist right from the get go.
Landmine #5: Not spreading the workload.
Online marketing is vast and complex. This basically means that it is impossible for online marketing to be managed by just one person. There should be a team of SEO professionals experienced in this field who will handle your online marketing tasks. By hiring a team, it should be easy to distribute the workload. If the workload is evenly distributed, it is easier to obtain positive results.