Internet marketing is not easy to carry out. There are numerous landmines that, once triggered, will bury your website in the Internet graveyard. There are no proper tactics or strategies that one can adopt to completely avoid these landmines. The business owners, SEO professionals, and marketing experts will have to work together to identify what works well and what doesn’t for the website.
The number of SEO strategies that have failed in improving website ranking is quite high – and it is still increasing! Since there are many failed strategies, it is easy to collate data and find out what those proverbial landmines are. Through the data collated out of these SEO campaign failures, you will know exactly what to avoid.
These landmines are definitely not good for your website nor for your SEO campaign. So, do your best to avoid these landmines. Here are five of those fatal SEO landmines to avoid when it comes to Internet marketing.
Landmine #1: Not preparing an on-site content strategy.
Before, it was easy for one-page websites to dominate the search engine results pages simply because they have strong inbound link profiles. With the update made with Google Panda, it is now difficult for websites with no quality on-site content to rank well in the search engine results. High quality content can be determined by quantity and quality of inbound links and social signals, grammar and spelling, text formatting queues, length of content, outbound links, and use of subheads. When planning the on-site content strategy, focus on creating quality content that has lasting value.
Landmine #2: Not preparing an off-site content strategy.
Strategic SEO link building campaigns are crucial for online marketing success. Google’s ranking algorithms revolve around inbound links, positive branding, referral links, and such. The links are considered to be the road to the website. The more links available, the more paths potential customers and clients have to find the offered service or product. If someone else is going to do the off-site content strategy, make sure he has extensive knowledge of search engine algorithms. Otherwise, more harm might be done to the website than good.
Landmine #3: Not giving SEO enough time.
If you are looking for an analogy, then it is safe to say that online marketing is pretty much similar to the stock market. As time passes, the trend for the return of investment will be upward. This means that if the SEO campaign is stopped way too soon, the result might end up worse than when you just started. Understand first the volatile nature of search rankings. Moreover, understand why online marketing should not be considered as a short-term campaign. Having enough information should make it easier to hang on and promote the SEO campaign over a period of time.
Landmine #4: Not giving the SEO campaign enough budget.
Low-priced SEO service providers are definitely tempting. After all, they promise services that you want at a “too good to be true” price. If one is not careful, the low-priced SEO service provider chosen for the job might end up delivering a pretty useless service. Instead of being able to save money for the SEO campaign, one might need to spend more since this means starting over from scratch and paying a higher price for a better SEO specialist. If that is the case, then you would have been better off paying a higher price for a highly qualified SEO specialist right from the get go.
Landmine #5: Not spreading the workload.
Online marketing is vast and complex. This basically means that it is impossible for online marketing to be managed by just one person. There should be a team of SEO professionals experienced in this field who will handle your online marketing tasks. By hiring a team, it should be easy to distribute the workload. If the workload is evenly distributed, it is easier to obtain positive results.
The Pieces of A Good Internet Marketing Strategy – Using A SEO Company There are a lot of steps towards setting up an online business today. Whether you want to create a company that only works within the framework of the internet, or you want to bring your brick and mortar store to the online masses, you will need to factor in several different pieces. Thinking about internet marketing in terms of a puzzle is a good way to consider the opportunities that you have today. There are several pieces that you absolutely need to have in place, or you will not get any traction. In fact, if you don’t hire a SEO company, and you just try to focus on one of the pieces, you will not gain as much influence as possible. In some niches, you will gain no leverage at all. Taking that into account, consider the following pieces that need to be a part of your bigger strategy on the web.
Hiring an SEO Company
First and foremost, make sure that you hire someone to help you with the burden of installing proper optimization, back links, and infrastructure that can serve as a launching point for your web presence. You could either do this with assistance from experienced internet engineers, or you could try your hand at doing it alone. It’s not advisable to chase this without the assistance of someone else, because you will absolutely miss some of the important changes that have occurred through the algorithm shifts seen today. In fact, some adamant “DIY” experts, decried a major collapse of their traffic when Google’s latest algorithm shift happened, focusing on article marketing. Hire someone, it’s the best thing moving forward.
Install Social Media Applets
Find a way to include social media into what you’re doing. No matter what kind of business you are in, it’s imperative that you focus on building an audience with the most populated pages on the internet right now. There are literally millions of people on these sites, and you will absolutely need to put yourself in the middle of the action. If you are not working within any of the major social pages, then your brand, and your business will suffer in the long term. Not only is this vital to your reach, it is important to stay up to date with the latest technological shifts. Missing out on this could spell disaster for the future, as your competition will most likely already be on these pages or will be factoring them into their overall picture.
SEM (Search Engine Marketing)
After you’ve hired a SEO company, you may have to jump into the world of SEM. This is a marketing type that requires you to spend money on advertisements placed strategically within the reach and community of any given search platform. Regardless of which one you choose to utilize, you will be getting placements in pages that you normally wouldn’t get, and above all search results in your niche as “sponsored listings”. These listings are bought with CPC in mind. You don’t pay a dime until someone clicks on the ad, otherwise it’s just showcased in text or even a banner. When combined with proper keywords, you could drive an unlimited amount of traffic to your site for a fraction of the cost that most sites charge. The pieces mentioned above all work together in regards to establishing a good marketing strategy for today. No matter how long you’ve been working online, or what niche you’ve been placed in, it’s imperative that you move forward with all the elements properly. When done right, you will see that your reach will improve and you could very well outdo even the largest company in your niche.
A lot of small businesses in the United States are making every effort to have an invaluable online presence. For this reason, it is understandable that Search Engine Optimization (SEO) is appealing to them. Just the thought of having their company and brand at the top of search engine results is fascinating enough to make many small business owners pay huge amounts of money for an SEO service that promises big results.
Services of SEO Specialists
A professional SEO company normally works either with an assigned employee or directly with the business owner to do various tasks on a regular basis. These tasks typically include:
- Keyword research
- Geographical, localized market analytics and research
- Ongoing review of the website’s structure and content
- Giving technical advice on how to further develop the website
If you work with a reputable SEO specialist, you’ll enjoy the following:
- • An improvement in the website’s search engine position
- • A more extensive online exposure
- • Better control of the company’s online reputation
- • Enhanced attraction of target audience
- • Better bottom line and higher sales
While search engine optimization services are attractive for various reasons, some online marketing specialists say the truth is that not all small businesses really need help with SEO or not all of them would benefit from it. After all, Google ranks the importance of a website’s content based on numerous criteria, some of them are only known to Google. However, Google acknowledges that webpage ranking is greatly supported by the number of backlinks to the website. When there are more websites that give a referral link to your business website, the more your website is considered to be of importance. Naturally, the website’s ranking increases.
Backlinks are the links that lead online readers to your own site, generating inbound traffic. They are a testimony of the popularity or importance of your website, products, and services to people. The more blog articles, social media posts, and other websites link back to your website, the more inbound traffic it receives. One of the most crucial things to having a successful search engine optimization plan is building backlinks. It is one of the proven ways to get more visitors to the website, so it also increases the website’s rankings on search engines. Although it might seem easy to build ordinary links, it takes a powerful SEO technique to come up with links that would be both interesting to visitors and relevant to search engines.
In terms of back links, an important matter to keep in mind is that search engines consider first the content of your website before checking the quality of a certain link. This is where the services of the leading SEO Company come into play. A professional SEO service known for successful projects could help in updating your website regularly to make sure it only features high-quality content.
A top search engine optimization company can also help you find bloggers who focus on your niche, encouraging them to post articles that would link back to your site. If the content of these other websites is related to the content of your business website, search engines will deem the back links as relevant. Therefore, these links will be considered as high quality. The best SEO companies do not use underhanded methods that may cause your website’ search ranking to drop. The company that you choose must follow link-building techniques allowed by the primary search engines.
Paying for Links
The Google SEO Starter Guide states that the practice among a lot of search engine optimization services to pay for links could actually be damaging to the overall ranking of the website. Google utterly states that business owners must not purchase links from another website with the purpose of getting PageRank rather than traffic. Instead, Google encourages them to take the path of slow and steady natural growth. There is no SEO company that could always provide remarkable outcomes, but small businesses often look for expensive SEO companies because they are either uninformed or in a hurry. If you hire an SEO specialist, make sure that you are not buying something that would punish your business in the end.
Genuine or Fake SEO Services
Unfortunately, there is still a huge gap between the promises of some SEO companies and the eventual results they deliver. It is important to make sure that the SEO Company you are considering is reliable. From the standpoint of online marketing professionals, choosing a company for your professional SEO service must be like shopping for a car – you have to research first, check under the hood, and afterwards, negotiate.
A lot of SEO companies are new in the field with just a few clients in their unimpressive portfolios. If you only require a small task to be handled and the advertised price is modest, perhaps a new SEO firm can do an acceptable job for your business. Of course, if the business is planning to spend thousands of dollars in an attempt to reach the highest possible ranking on the web’s search engines, it is highly recommended that you ask for references and meet up with them beforehand to evaluate their experience and consequent results.
Is SEO Service Right for You?
The need to get SEO services depend on the scope and nature of the business. If most of your sales are generated online, hiring an excellent SEO company must be one of your priorities.
SEOExplode.com is a best SEO service provider
In general, there are different online marketing strategies and SEO tactics that you have to employ to achieve high rank in search engines. You cannot rely on only one strategy if you really want your website to see the top spot in Google’s first page. The road to online profitability is never easy, but with continuous practice, you can be another success story.
Here are the top factors that will place your website on rank number one.
It does not refer to your post being easy to visit or click, but to how easy can web crawlers access your page. Accessibility is decided by many factors that start from the construction of a website – of what components are used and how the website runs.
For instance, when creating navigation tree, Flash is usually favored because it is more convenient for designing, layouting and embedding of other media in a page. However, web crawlers do not really read Flash the way it reads HTML.
What else can improve your relevance rating but a relevant and substantial content in your website? You have to create compelling posts if you want visitors to keep coming, talk about your content and share your links in the social media. You cannot go viral for offering nothing but trash information and rehashed ideas.
High-quality contents are necessary in link building because no website would want to have connection with a low-quality website. Otherwise, both websites might suffer a PR degrade.
On the other hand, websites would always want to anchor with a page that has a lot to offer. Also, remember that a page’s conversion rate is considerably affected by content.
3. Basic on-page elements
On-page optimization is a very broad SEO term that refers to various tactics, all for the improvement of a website’s rank. The most important element of it is keyword targeting. While writing high-quality content is important, you should still consider certain keywords in the creation of your contents because your readers will have access to your page through keyword research.
There are computer- and cloud-based tools that can help you identify the best keywords according to statistics and search engine data. These tools allow you to determine the most relevant and usable keywords that internet users are interested in.
Another element is the tag that should be used in proper places, like how it is used as an HTML head tag and body tag. URL and internal linking are also major elements that should be perfected for better performance in the SERP.
4. Online marketing
High rank is the result of collective efforts comprised of various online marketing strategies. SEO marketing is just one of them, and there are still a lot of possible strategies that you can try to promote your website.
You can employ social media marketing to take advantage of the traffic social media sites create. You can participate with online advertising for targeted and random ad placement online. There is also email marketing for a more direct approach, and of course, article marketing, to optimize your content’s exposure.
To expand your own network of followers and connected websites, you can participate with multilevel marketing or affiliate marketing, both of which are more beneficial if you engage in e-commerce (e.g. online selling and reselling).
Of course, SEO marketing is one of them.